Take as an example the new Backup Plus line of drives from Seagate. Hoping to change that thinking, manufacturers are introducing more consumer-friendly add-ons to their storage products. Warranty and brand loyalty are sometimes factors – we each have horror stories about dead hard drives, all of which end in a declaration along the lines of "I'll never buy a Whizzo-Disk USB drive again!" – but the fact is, most people just focus on how much it holds and how much it costs. Unless you're a deep study, the differences between competing portable storage drives seem minute, and few things influence purchasing decisions more than capacity and price. A hard drive is a hard drive is a hard drive.
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